Life List: Set Up an Online Store / by Leslie Fandrich

In preparation for Camp Mighty (I fly out TOMORROW!) I am sharing the five goals I will be selecting from my Life List to complete this year. Goal #1 is to write a book, goal #2 is to become an American Citizen and goal #3 is that I want to sell my photographs in an online store.

Bicycle in Nolita, New York City.

Bicycle in Nolita, New York City.

I've been waffling on this goal for months and it's time to do it. The two big service contenders are Etsy and Big Cartel, but before I set up a shop and start uploading my pictures, I need to figure out the work flow. I need to know what I will do when an order comes in for a print, I need to decide how much to price prints at, I need to figure out where I will get it printed, on what kind of paper and how will it be framed, if at all.

The easy part is figuring out where I will sell it, the hard part is figuring out the rest. I wish there were a place that did all the printing, framing and shipping for me, but I guess if there were I would get a much smaller cut of the profit. I'm also wondering whether I should invest in a good printer and print them myself, although my gut is telling me that route might prove to be an expensive initial investment.

I think what would help is if I got a few test prints done, got a few things framed to see how it looks and how long it takes. I have to approach this as if I am making art for your walls. If I can test out a few things and see what I like, then I can have the confidence in what I am selling.

Can I ask you for advice?

If you sell things online, can you share with me what you have learned? What is the most difficult part of the process? Do you use Etsy or Big Cartel? Is there another place I should be thinking about?

If you think you might be interested in purchasing my photographs, can you tell me what you are looking for? Do you want prints framed or do you want to frame them yourselves? What are your price points? What sizes are you looking for?

Help a girl out? Please leave a comment below, or send me a message. Thanks!